Lotterywest: Millionaire Medley UX/UI

The Client

Established in 1932 as the Lotteries Commission of Western Australia, Lotterywest is the only government-owned and operated lottery in Australia, with all profits going to community projects.

In 2022-23 Lotterywest produced a record-breaking return to the WA community for the third year in a row with $1.05 billion going back to WA in grants and prizes.

The Challenge

As part of an Australia-wide change to the Monday and Wednesday lottery games, the Lotterywest product team conceived of a brand new game - Millionaire Medley - which was to feature an extra draw on a Friday.

As well as making more prize money available to players, the new game was actually a lot more complicated under the hood than the games it was to replace, as it presented many more options and permutations of ticket purchases.

It fell to the product team to absorb the new complexity and design a game flow that would introduce as little friction as possible. The design also needed to be highly appealing.

With unmovable deadlines looming, Lotterywest needed high quality design assets, ready for the product and engineering team to implement. They turned to Mechanical Rock for an injection of extra skills in User Experience, Interaction and Interface Design.

The Approach and Solution

Lotterywest's New Millionaire Medley

The deadlines were extremely tight, so Mechanical Rock took an approach of "total immersion" with the Lotterywest product team.

In just 10 days, our Design Lead delivered end-to-end product design support built on world-class expertise in:

• Human-centred design, to understand users in context, along with potential points of friction and complexity.
• Rapid research and discovery, using gameplay data to gain insight into key user groups, the business context, product landscape, technical constraints, marketing strategy and user behaviour.
• UX journey mapping, to trace a player's path through the existing ticket purchase flow, and to spot any usability issues introduced by the new game, so they could be addressed up front.
• Wireframes and visual concepts, using lo-fi wireframes to visualise solutions to complex usability issues, before moving to hi-fi visual concepts with modern User Interface designs across native mobile and responsive web apps.
• High fidelity user flows that encompass full designs across all platforms and detailing the UX/UI at each step along the user's journey from signing in to purchasing their ticket.
• Prototypes for testing and validation, making the designs interactive with clickable prototypes for stakeholder demos and user testing.
• Design library and style guide, comprising re-usable Figma components that fit within the existing Lotterywest brand guidelines, to give the product team a flexible template on which to iterate after the end of our engagement.
• Implementation-ready design assets, based on frequent team communication, workshops and full engagement across both the product and engineering teams, developers had great confidence when it came to implementing the design features in code.

Thanks to Mechanical Rock's immersive approach, the in-house product team had a complete end-to-end UX/UI solution in just 10 days.

The high-quality design assets were straightforward for the development team to implement - meeting Lotterywest's needs and helping improve the user experience for Millionaire Medley players throughout Western Australia.